ACCO Case
ACCO UKPUBLIC RELATIONS FOR B2B & B2C
The Project:
PR for ACCO UK & Ireland division
The Challenge:
ACCO Brands is one of the world's top office products suppliers, with a large portfolio of well-known and much-loved brands including Leitz, Rexel, Kensington, and Nobo. The company's UK team required additional support with third-party media relations and in boosting support via B2B and B2C channels.
The Solution:
Since August 2015, Zoodikers has supported ACCO UK's internal team with PR, content and previously their social media. The Zoodikers team regularly conceives, strategises, and executes compelling creative campaigns for both B2B and B2C targets focused on relevant industry topics or brand initiatives. This includes helping support the brand refresh of Rexel, as well as drafting editorial pieces and designing an eye-catching infographic for the brand's 80th anniversary.
Zoodikers and ACCO's partnership has had a strong strategic focus, providing direct support for channel sales,and building thought leadership via their PR. This has involved cultivating and maintaining strong relationships with journalists at key industry publications such as Office Times, Dealer Support, Channel Info, and OPI. As a result of these relationships, ACCO UK and their Regional Marketing Director, Elisabete Wells, are often sought after for commentary on industry issues and trends.
Throughout this nearly 5 year partnership, Zoodikers has seen ACCO UK through many milestone events. This includes celebratory times such as product introductions and brand relaunches, and stressful times such as mergers, acquisitions, and policy changes. Zoodikers has provided support with crisis communications and speechwriting for senior directors, as well as drafting communications materials distributed to key stakeholders in times of confusion such as Brexit.
The Results:
- Regular coverage in key trade publications
-Shortlisted at the BOSS Industry Awards in 2015 and 2019
-Supported a successful brand re-launch event in March 2018
-Shortlisted at the BOSS Industry Awards in 2015 and 2019
-Supported a successful brand re-launch event in March 2018
-Elisabete Wells and ACCO UK often sought for commentary about industry issues and topics such as sustainability and document security
“Katie and her team have been handling our PR and content marketing for over 4 years. Working with them is easy: they are knowledgeable, experienced, responsive and have a solid understanding of our business & what we want to achieve. While being friendly and good fun too! I wouldn’t hesitate to recommend them.”
-Elisabete Wells, Regional Marketing Director, ACCO UK
