Content Marketing

CONTENT MARKETING FOR BUSINESSES

As Bill Gates once said, "Content is king."

Great content marketing is about more than just having good social posts or publishing a blog on your website. It's about engaging your customers wherever they may be through skillful storytelling.

This course outlines the importance of generating great content to engage your target audience and boost brand credibility. We'll provide you with the right tips and tools for making sure you're sending the right message in the best way possible. Topics covered include:

Understanding Your Audiences
Creating Engaging Social Content
Blog Content
Press Releases, Editorials & Third-Party Coverage
Website Copy
Business Thought Leadership
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