ENGAGING GEN Z

A new generation of consumer has entered the chat. Generation Z, widely considered to be those born between 1997-2012, are unlike those who came before them. These consumers were born connected, having grown up with social media and technology rather than having to adapt to it. Gen Z are active online, voracious consumers of content, and not afraid to speak their minds. To properly engage them, businesses must first understand them. 

In this course, we'll bring you up to speed with the consumption habits of Gen Z and help to develop a plan for engaging this audience. Topics include: