PR Masterclass

PR MASTERCLASS: REPUTATION & CONVERSATION

When it comes to the profile of your business, PR is an important tool to increase your credibility in the marketplace. As prospects become wise to hard sales messaging and turn to industry publications for help in the decision making process, PR can help to position your brand as a trusted source. 

This course provides an overview of Public Relations, its uses and benefits, and the tools needed for success. Topics covered include:

PR Overview
Stakeholder Management
Crisis Communications and Reputation Management
Thought Leadership
Content Creation
Targeting and Engagement
KPIs and Measures of Success
Developing Strategy
Future Tools
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