Thought Leadership
CONTENT CREATION FOR INDIVIDUAL THOUGHT LEADERSHIP
CONTENT CREATION FOR INDIVIDUAL THOUGHT LEADERSHIP
You may have heard the old business adage "It's all about who you know." Well, in today's increasingly digital world, attracting opportunities is often about who knows you. Establishing thought leadership is incredibly valuable for any professional looking to become more influential in their industry, secure a new role, attract speaking opportunities, or create a name for themselves. But getting this right can be tricky, and takes effort to truly master.
In this course, we'll give you the basics for getting started with establishing thought leadership, including advice for creating and maintaining an active online presence fuelled by authentic content. Topics covered include:
Developing a Personal Brand Strategy
Social Media Do's and Don'ts
Profile Optimisation
Creating Engaging Social Content
Long-Form Content
One-to-One Outreach